Hi, I'm Sarah Vara!!
Okay, so my last name is actually Varughese, but it's rather complicated to pronounce and spell... and "Sarah Vara" has been a nickname since my childhood. I've chosen to go by it because it matches my playful brand.
I have been a professional photographer since 2012. And I know how difficult it is to build a business... and then you're told you need a brand too - insert eye roll and let the stress just pile on, right?!?!
My love of photography is evident in my work. But I'm also totally a marketing and branding nerd... And I LOVE helping small businesses grow!!
So take a cup of nerd brain juice, a scoop of creativity, and a pinch of quirkiness, and a whole heaping of storytelling vibes and... "poof"... The Fairy Brandmother was born!!
I am ever evolving, and am committed to constant learning through audiobooks, podcasts, and workshops. And I invite any adults who haven't misplaced their imagination into my tribe of misfit toys. Welcome!! - #MarthatheTRex will greet you at the door.
When I'm not curating the perfect images or coaching my clients to confidently show up in their businesses, I'm either hiking and adventuring in the woods; having niece and nephew dates; or photographing a new passion project (right now it's inventing my own fairytales - go figure, right?!?). I'm also a certified tourist ambassador for the city of Columbus (yeah, total nerd)... so I love to take advantage of everything the city has to offer.
"Figure out who you are, and then do it on purpose". ~ Dolly Parton
More than anything, I have a huge heart for supporting small businesses!! I've been single, living on my own, for the past 6 years, and I've been a full-time business owner, for the last 4 years. I understand how hard it is to do the thing that you really want to do, and still "make it" in life. But I'm here to show you how I do it (Hint: It starts in your thoughts).
My journey hasn't been easy!! But it's been worth it! I share the more intimate parts of my journey, along with weekly thoughts, and creative musings in my emails. This kind of sharing is only for my tribe - so if you want to know more, you have to subscribe.
And, oh yeah... about the dinosaur...
Her name is Martha the T-Rex... She is my sense humor & playful imagination in physical form. I entertain myself (and usually others) through her adventures and stories (mainly on my IG). She'll stowaway to client sessions just to get out of the house; she loves local coffee shops and has a huge sweet tooth; and she'll pose with whoever will pay attention to her. She also loves field trips to the zoo, COSI and anything else she thinks she can get away with. I don't have kids or pets... but I do have an inner T-Rex.