Mary Poppins lent me her carpet bag... and do I have some tools for you!!
Just in case you haven't noticed... I don't do anything "normal". In fact, I do my best to avoid anything that looks or smells like "normal".... I'd rather be "crazy creative"... sounds way more fun, doesn't it??!! So these workbooks are going to entertain you as well as educate you, and hopefully encourage you along the way!! (And if you're wondering who Martha is - go check out my "About" page).
Martha's Branding Basics
She's tiny for a T-Rex, but her attitude, feistiness, and curiosity make up for her physical stature. And she's bringing you her branding notebook as she embodies all of your questions, thoughts and arguments about all of the things.
Together we walk you through the elements that every brand needs. If you're looking for a plain Jane notebook, keep looking... this isn't for you. But if you want something that will entertain you as much as educate you, then hold onto your hats... here we go!!
Yellow Brick Road Journey
Okay, so you've figured out the What, why, and how of branding.... but now you're ready for the WHO. (Hint, it's you, that's who). The WHO of branding is the MOST IMPORTANT piece.... but in order to get to the who, we have to travel back in time, then into the future, then back to the present... it's all enough to make Marty McFly's head spin. (That's a Back to the Future reference for all of you young folks).
But we're not traveling with Marty McFly... for this adventure, we are following in the footsteps of Dorothy herself. The Yellow Brick Road was her journey to self- discovery... and now it's your turn. Marketing and Branding are the vehicles for your business, but your mindset, self worth and how you manage self-care are your fuel. And you won't last long in business if you don't know who you are.
Social Media Overview (free PDF download)
If you are still overwhelmed by the various social media channels and trying to decide which ones you should show up on... let me rest your mind a bit. You really only need 2 of them to be really effective. But which two?? That depends on your ideal audience!!! This slideshow will introduce you to each social media channel and give you a brief overview of the pros and the cons of each channel, as well as a little insider secrets to how to make the most of each channel.
So if you're ready to know more than you did yesterday... check it out.